The Challenge
In a saturated market of quick-service chicken concepts, Mighty Bird needed more than just a logo—it needed a destination. The goal was to create a high-impact, scalable spatial identity that ensures franchisee longevity while standing out in a crowded competitive field.

The Strategy

A flexible design framework that adapts to diverse footprints—from urban streetfronts to mall food courts—without losing its premium, "Elevated Fast-Casual" soul.

Location
Multi-site, Ontario
Rodmell & Company Inc.
ColLab.
Quick-Service Restaurant
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MightyBird

Elevated . Fast . Casual

Mighty Bird QSR retail interior mural — branded spatial environment design by Sanaz Vazirian, Toronto




Bringing "Crave On" to Life, Heroic Illustrations & Modular Storytelling
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These custom murals are a major part of the Mighty Bird experience, mixing high-energy storytelling with a modular design system that works in any space. By pairing bold 'Crave On' typography with 'heroically delicious' hand-drawn illustrations, the graphics create a fun, Instagrammable vibe that really brings the brand's 'Mighty' personality to life. Scalable—using a mix of dense iconography and patterns that adapt easily to different retail layouts, from big feature walls to small food court spots. The result is a consistent, punchy visual identity that looks great at any scale.
SELECTED ELEMENTS
Kit of Parts
A complete design intent was developed for MightyBird flagship store, then documented as a kit of parts covering every custom-built element in the space — millwork, signage, wayfinding, and finishes. It turns a one-off flagship into a repeatable system, so every location across Ontario is built to the same brand standard. Below are a few of those elements.
Floor vinyl, entrance to service
Follow the Bolt
The bolt runs the length of the floor, from the entrance to the counter. It isn't signage, and it isn't decoration — it's a route. People follow a line on the ground without deciding to, and the queue organises itself before anyone has read a menu.

Proposed, not applied.
Play While You Wait
Cocktail Arcade Cabinet
A two-player cocktail cabinet that works as a dining table whether or not anyone's playing. Screen under glass, controls at the edge, seats on both sides.

Placed to earn the wait — kids play while the order is made; adults play through the meal.

Proposed, not built.
Blade sign, Cash wall
Mighty Merch
A projecting blade sign for the small merch zone beside the register, cut to the lightning bolt that runs through the whole identity — the "Mighty" half of the name, made into a shape.

Mounted perpendicular to the wall so it reads down the queue instead of at it.

Proposed and built.
Ceiling Mount
Digital Menu Board
An overhead steel gantry suspended above the order counter, carrying the digital menu screens on a frame. Timber shelves span between the uprights holding the house hot sauces in full view above the queue — visible product, not reachable stock. The gantry was cut on cost. The screens were wall-mounted instead.

Proposed, not built.
Illuminated Wall Mounted
LED Neon Photo Moment
Faux-neon LED wings mounted above a hand-drawn skyline, rendered in the graphic-novel line work. The guest stands in front and the wings become theirs — the composition is incomplete until someone occupies it. Positioned at shoulder height for an average standing adult.

Proposed, built as vinyl
Final Result
All Next Project
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