Branded Environments, Retail Design & Education — Toronto
Sanaz Vazirian
/Wayfinding
/Experiential Graphics
/Retail Design
spatial experiences through graphics, structure, and systems.
I design branded environments.
This is my creative hub — a place for work, reflection, and experimentation.
Scroll · receipts below
A manifesto · est 2014 . Toronto
people . place . experience .
people . place . experience .
people . place . experience .
people . place . experience .
people . place . experience .
people . place . experience .
people . place . experience .
people . place . experience .
people . place . experience .
Graphic design & architecture, thinking as one.
Hi, I'm Sanaz. I trained as both an architect and a graphic designer — and that combination shapes everything I do. Most designers work on the surface of a space. I design the space itself: the flow, the structure, the brand language, and the details that make a retail environment work at every scale. Fifteen years of projects for clients like Cadillac Fairview, Purolator, and Mark's taught me what it takes to move from design concepts to built reality.
Now I teach graphic designers to think spatially in SketchUp — and explore how AI fits into that workflow.
Two Worlds. One Designer.
Thank
you
Reviews
Marcus Nilson
Sanaz has a unique talent of being able to architecturally and graphically solve creative challenges. She is dedicated and passionate about her work, often over-delivering and exceeding expectations. Her hunger for knowledge leads to uncovering solutions that are unexpected. She is a trusted and go-to designer for our team.
Partner, Executive Creative Director Rodmell & Company Inc.
Creative Director,
Rodmell & Company Inc.
Mike Woodgate
Sanaz is somebody who consistently delivers impactful and thoughtful work. Her skills as both a graphic designer and retail designer allow her to create designs and spaces that truly reflect the brand's character at all touch points. She thrives on collaboration and has been an important part of our team for many years. She's a pleasure to work with, always creative, and we know her work will always be on point!
Creative Director,
ACD | Graphics & Digital.
Matt DeAbreu
Working with Sanaz is awesome!! You have a creative partner who feels like they have been part of the project from day 1! Honestly, if you’re choosing to work with anyone else then you must not really care about your project.
Where I'm Spending My Time
TEACH | Branded Environments
Moving from Adobe into SketchUp shouldn't feel like starting over. Tutorials built for the way graphic designers already think
DESIGN EXPERIMENTS | AI & Tools
A raw look at tools, AI and digital artifacts — the messy middle of the creative process.
REFLECT | Notes to Self
Thinking out loud about design, teaching, and the quiet details of the creative life. Not conclusions — just questions, followed wherever they lead.
© 2026 Sanaz Vazirian. All Rights Reserved.