Beta
Mode

I try things so you don't have to.

I'm a multidisciplinary designer with 15+ years of experience in wayfinding and retail design. While I teach SketchUp to graphic designers, this space is where I push the boundaries of the tools I use every day. I've spent over a decade figuring out how spaces, tools, and ideas actually work in practice—and I'm still curious about what's next.
This is where I document that process honestly. I am learning in public—testing AI tools, pushing 3D workflows, and exploring ideas at the edge of design and technology. I do the Design Experiments here so I can bring the most effective, battle-tested workflows back to my students.

Some experiments succeed. Some don't. All of them are real.

Design Experiments — AI & SketchUp Workflows

Design Experiments

RECENTLY SCRIBBLED
Pulled From The Notebook

These are the featured experiments, Hand-picked.

WHAT I LEARNED
AI Tips & Lessons

The lessons I learned the hard way, so you can skip the getting-burned part.

    Get the Experiment Notes

    I’m documenting the messy middle of 3D & AI, so you don’t have to. Get the Design experiment notes straight to your inbox.

    WHAT I TESTED
    AI & SketchUp Experiments

    I put the tools head-to-head so you don't have to — the tests, the results, the honest verdict.

      FREE DOWNLOADS
      The Library

      Cheat-sheets and reference files you can keep next to your keyboard. New ones land here regularly.
      skills, projects, one setup habit.
      Set Up Your AI Right the First Time
      The foundations of working with AI — skills, projects, and the one setup habit that saves you hours of re-typing and frustration later.

      Get the Experiment Notes

      I’m documenting the messy middle of 3D & AI, so you don’t have to. Get the Design experiment notes straight to your inbox.